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Research papers

Quality of service

This paper describes a computer system having quality of service data available the moment decision makers need it. To manage Quality of Service, France Telecom uses a customized system which provides decision makers with statistical information and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Michel Jambu, Jean Schmitt
June 15, 1996

Research papers

CASIP

It is a well known fact that the registration of purchases of fast moving goods is a difficult problem which requires automatization in order to reduce the efforts of the households which have to provide the information and to reduce the work of the...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Willem E. Saris
January 1, 1995

Research papers

Marrying marketing research and virtual reality

Marketing researchers are constantly attuned to the methodology of data collection, understanding this facet of research on a number of dimensions: collection procedure validity, demand characteristics, length of field execution, and research cost....

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Stephen P. Needel
January 1, 1995

Research papers

A database approach to the analysis of complex qualitative research data

It is argued in this paper that the use of text-databases implies a cost-effective and rational use of transcripts from broadly based qualitative studies. Special attention is drawn to the possibility of querying the data by means of an automatically...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Simon Ulrik Kragh
September 1, 1994

Research papers

Is our data credible?

Many organisations have difficulty in making effective use of market research information, particularly in business to business markets. There are various reasons for this of which perhaps the two most important are: a) The calendar time taken from...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: A. E.V. Dent, C. J. V. Dent
June 15, 1994

Research papers

Potential effects of single-source research automation on future brand marketing and advertising research

This work has been undertaken to evaluate the desireability of single- source. In doing so a distinction has been made between:(a) single-source used for target marketing on the basis of data collection techniques(b) single-source used in adlab...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar
June 15, 1988

Research papers

The emergence of home banking

We now see the development of home banking as an inevitable trend: the technology involved has proven reliable, with new applications being developed at a rapid pace. Furthermore, a market for these new services clearly exists already, and in our...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jean Hussenet
June 15, 1985

Research papers

Experiences with self-services automation in saving banks

The basis of German credit institutions' position in retail banking has always been their branch network. The density of these networks has been decisive in terms of market penetration and market opportunities: - approximately 95% of the adult...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Wolfgang Starke
February 1, 1985

Research papers

The emergence of home banking (French)

We now see the development of home banking as an inevitable trend: the technology involved has proven reliable, with new applications being developed at a rapid pace. Furthermore, a market for these new services clearly exists already, and — in...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jean Hussenet
February 1, 1985